TikTok and African Union Join Forces to Promote Digital Safety for Youth

In a significant move towards online safety, TikTok has partnered with the African Union Commission’s Women, Gender, and Youth Directorate (WGYD) to launch the #SaferTogether Campaign across Africa. This initiative highlights the growing importance of digital literacy and safety education, particularly for young people on the continent.

Africa is experiencing a rapid surge in social media usage, with a vast number of young people coming online for the first time. While this digital revolution brings immense opportunities for connection and learning, it also raises concerns about online safety and potential risks.

The #SaferTogether Campaign acknowledges these challenges and aims to equip young Africans with the knowledge and tools they need to navigate the online world safely.

A Multi-Faceted Approach to Digital Safety

The campaign will encompass a range of in-app and on-ground activities to educate and empower users. Here’s a breakdown of the key aspects:

• In-App Educational Content: TikTok will feature educational videos on internet safety directly within the app. These videos will likely cover topics like responsible online behavior, identifying and avoiding scams, and protecting personal information.

• Hashtag Challenges and Influencer Endorsements: Engaging hashtag challenges and content endorsements from popular creators can raise awareness and encourage positive online interactions.

• Digital Safety Toolkits for Educators: Equipping teachers and guardians with resources is crucial. The campaign plans to distribute “Digital Safety Toolkits” to guide them on addressing online safety issues with young people.

• Dedicated Microsite: A dedicated microsite on TikTok will serve as a central hub for all safety resources, providing easy access to educational materials and fostering a safe online community.

Collaboration for a Safer Digital Future

This partnership between TikTok and the African Union Commission reflects a shared commitment to fostering a safe and empowering online environment for young Africans. By combining educational initiatives with accessible resources, the #SaferTogether Campaign has the potential to make a significant impact on digital safety awareness across the continent.