American over-the-top content platform and production company, Netflix, is launching a pocket-friendly mobile-only plan for Kenyans for Sh300.
In a statement to newsrooms, the video streaming service said that the mobile-only plan would compete against MultiChoice’s Showmax and other content streaming platforms in Sub-Sahara Africa.
This new package, according to Netflix, was a result of last year’s test of two mobile-only plans which were tested last year to determine whether users would be fascinated by these plans.
“After several months of testing, we’re excited to launch a new mobile plan in South Africa at R49 per month,” said a Netflix spokesperson in a statement, adding that, “This plan will make it even easier for anyone with a smartphone to enjoy Netflix.”
Netflix says the new plan will sit alongside its other three Netflix plans of basic, standard, and premium.
The mobile plan can be accessed on a tablet or a smartphone and allows one stream in standard definition (SD) (520p), meaning one plan per device. However, five different profiles can be created on the mobile plan. The plan will have access to the entire Netflix catalog available in Africa.
This announcement comes barely a week after Netflix announced that it would no longer be supporting the Swahili subtitle language on its films and series two years after introducing the service.
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