Snapchat Unveils New Monetization Program for Creators in 2025

Snapchat is set to revolutionize content creator opportunities with its updated Monetization Program, offering exciting new ways for digital creators to earn revenue through the platform.

Key Highlights of the New Monetization Program

Snapchat has announced a comprehensive monetization strategy that expands opportunities for content creators, with several significant developments:

The platform will now allow creators to monetize Spotlight videos longer than 1 minute, starting February 1, 2025. This comes on the heels of a 25% year-over-year increase in Spotlight viewership, signaling a growing opportunity for content creators.

Eligibility Criteria

Creators must meet specific requirements to join the program:

  • Minimum of 50,000 followers
  • At least 25 monthly posts to Saved Stories or Spotlight
  • Active posting on Spotlight or Public Stories for 10 out of 28 days
  • Achievement of one of these milestones in the last 28 days:
    • 10 million Snap views
    • 1 million Spotlight views
    • 12,000 hours of view time

Platform Growth and Creator Support

The past year has seen remarkable growth, with the number of public content creators more than tripling. Snapchat remains committed to supporting creators through various initiatives, including:

  • Snap’s Monetization Program
  • Snap Star Collab Studio
  • Expanded reward mechanisms

This update represents a significant opportunity for digital content creators to:

  • Monetize their creative content
  • Reach wider audiences
  • Generate income through their Snapchat presence

Creators interested in the program can find full details on the Snapchat Creator Hub. The move demonstrates Snapchat’s continued investment in supporting content creators and providing platforms for creative expression.

The monetization program reflects a broader trend in social media platforms prioritizing creator economics. By offering clear pathways to revenue, Snapchat is positioning itself as an attractive platform for digital content creators looking to turn their creativity into income.


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