Google has opened applications for the 2024 edition of its impactful Hustle Academy program, designed to propel the growth of small and medium-sized businesses (SMEs) across Sub-Saharan Africa.
A Holistic Growth Platform
The Hustle Academy is a comprehensive program offering a rich blend of learning opportunities. It equips SMEs with:
- In-depth Business Education: Gain a strong foundation in business fundamentals to navigate challenges and seize opportunities.
- Mentorship Guidance: Connect with experienced professionals who offer personalized advice and support.
- Networking Events: Build valuable connections with other entrepreneurs and foster collaboration within the business community.
Since its launch in 2022, the program has empowered over 10,000 businesses, fostering their success and contributing to regional economic growth.
Leveraging AI for Business Advantage
This year marks a significant evolution for the Hustle Academy with the integration of business-oriented artificial intelligence (AI) training. These new modules aim to equip participants with the knowledge to:
- Make Data-Driven Decisions: Gain insights from data to make informed choices that propel your business forward.
- Optimize Operations: Streamline processes and enhance operational efficiency using cutting-edge AI solutions.
- Develop AI-Powered Marketing Strategies: Implement AI-driven marketing tactics to reach new audiences and achieve your business goals.
Unlocking the Power of AI for African Entrepreneurs
Kristy Grant, leading Google’s B2B marketing efforts in Sub-Saharan Africa, emphasizes the transformative potential of AI for African SMEs. “AI presents a powerful opportunity to drive innovation, elevate operational efficiency, and fuel economic growth for African businesses,” she states.
Highlighting the program’s past successes in helping businesses secure funding and generate employment, Grant emphasizes the Academy’s aim to amplify these results. By integrating AI training, the program empowers SMEs to leverage this technology and accelerate their growth, ultimately contributing to a more robust African economy.
Ready to Join the Hustle?
SMBs from Kenya, Nigeria, and South Africa can apply for the 2024 Hustle Academy cohort here. Don’t miss this opportunity to take your business to the next level!
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