African streaming giant Showmax marked its official return to Kenya last week, unveiling a revamped platform, competitive pricing plans, and a slate of exciting new local and international content.
A New Chapter for Showmax
- Strategic Partnership: Emma Gichonge, Showmax GM in East Africa, highlighted the transformative power of the joint venture between MultiChoice and Comcast, which has equipped Showmax with the globally acclaimed Peacock platform.
- Enhanced Technology: Gichonge emphasized how the Peacock platform positions Showmax to become the continent’s leading streaming service.
Competitive Pricing and Packages
- Flexible Options: Showmax offers a variety of affordable plans, including Showmax Entertainment Mobile (Ksh 300), Showmax Entertainment (Ksh 650), and a Premier League mobile-only plan (Ksh 500).
- Bundled Deals: Customers can also choose bundled packages that combine Showmax Entertainment with the Premier League option.
Showmax Premier League: A Mobile-First Innovation
- Africa-Focused Focus: Gichonge unveiled Showmax Premier League, the first dedicated mobile-only plan for Premier League fans in Africa, catering to the continent’s vast football fanbase.
Content Strategy: Local and Global Focus
- Hyper-local Approach: Timothy Okwaro, Executive Head of Programming at MultiChoice Africa Holdings, discussed the platform’s commitment to hyper-local content creation.
- International Powerhouse: The Comcast deal grants Showmax access to a vast library of content from Universal Pictures, NBC, Peacock, Sky, DreamWorks Animation, and Telemundo.
- Global Blockbusters: Showmax boasts an impressive line-up of international titles, including the #1 box office movie of 2023, “Barbie,” and Christopher Nolan’s hit film “Oppenheimer.”
Kenyan Content Showcase
- Fresh Local Originals: To celebrate the relaunch, Showmax is launching four new Kenyan titles in May, including “Big Girl Small World,” “Untying Kantai,” season 2 of “The Real Housewives of Nairobi,” and the first Kenyan Showmax Original docuseries, “Nilichoma.”
What they said:
“It’s incredible to think that just over 12 months ago, Showmax embarked on a brand-new chapter in our story, and today we’re on the other side of what has been a significant change,” said Showmax GM in East Africa, Emma Gichonge. “The partnership between MultiChoice Group and Comcast’s NBCUniversal and Sky came with several strategic changes, all designed to make Showmax stronger and more able to meet the streaming demands of the African continent.”
“For Showmax, the capacity of the Peacock platform fits our objectives to be the No. 1 streaming platform in Africa. Our business was born on this continent, and we believe that we are uniquely placed to lead the sector. We knew that with a robust platform to support us, we could roll out our innovative new products at very competitive prices.”
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