Jetour Launches in Kenya with Four New SUVs and KES 1.4B Local Assembly Plan

Chinese automotive brand Jetour has officially launched in Kenya, unveiling four new sport utility vehicles (SUVs) aimed at transforming the country’s competitive mid-size SUV segment with cutting-edge technology and affordable pricing.

The models, Jetour T2, T1, X70 Plus, and Dashing, were introduced at an exclusive event hosted at Eka Hotel, Nairobi, by Global Motors Centre Limited, Jetour’s official distributor in Kenya.

The move marks a major milestone for Jetour, a subsidiary of the Chery Group, which has already sold over one million SUVs globally since its inception in 2018.

Also Read: Chery Enters Kenyan Market with Affordable Hybrid and Electric SUVs

Jetour’s entry into Kenya comes with a KES 1.4 billion local assembly investment, underscoring its commitment to job creation and market growth.

The four models are priced between KES 4.9 million and KES 7.8 million, significantly undercutting established Japanese and European brands in the same category.

The Jetour Dashing, the most affordable model, targets tech-savvy professionals with features such as AI-enhanced driver assistance and a futuristic digital cockpit, while the X70 Plus appeals to families with its seven-seat configuration and smart connectivity features.

At the premium end, the T1 and T2 are built for adventure, featuring powerful turbo engines and off-road capabilities suited for Kenya’s diverse terrain.

Jetour Car Pricing in Kenya

All four Jetour models come equipped with turbocharged petrol engines ranging from 1.5L to 2.0L.

Each SUV features a 15.6-inch touchscreen infotainment system powered by the Qualcomm Snapdragon 8155 chip, ensuring smooth and responsive performance.

Standard across the lineup are Apple CarPlay, Android Auto, 360° cameras, and Level 2 Advanced Driver Assistance Systems (ADAS).

The Jetour Dashing further enhances comfort with a Sony 8-speaker surround system, 40W wireless fast charging, and a whisper-quiet 36-decibel cabin, features rarely found in vehicles within its price range.

KES 1.4 Billion Local Assembly and Economic Boost

Global Motors Centre confirmed a KES 1.4 billion investment to establish local assembly operations at its Mombasa plant, with production scheduled to begin in Q1 2026.

The facility, which currently assembles FAW trucks, will be expanded to accommodate Jetour SUVs, a move expected to create hundreds of local jobs and qualify for tax incentives that could further reduce vehicle prices.

“We are going to start assembling the Jetour models in the first quarter of 2026 at our Mombasa plant,” said Ali Zubedi, Managing Director of Global Motors Centre. “Local assembly will help us create jobs, enhance skills transfer, and support Kenya’s automotive growth.”

Professor Erastus Gatebe, Industrialisation Secretary at the Ministry of Investment, Trade and Industry, lauded the initiative, noting that Jetour’s investment aligns with Kenya’s Vision 2030 and clean mobility goals.

Expansion and Future Plans

Jetour Kenya plans to expand beyond Nairobi and Mombasa to include Kisumu, Eldoret, Nanyuki, and Nakuru.

The company also intends to introduce electric and hybrid models in the coming years to support Kenya’s green mobility transition.

“Kenya is a strategic market for Jetour in Africa. Its vibrant economy, innovation, and youthful population make it the perfect hub for our long-term growth,” said Andy Yuan, Vice President of Jetour International.

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Outlook

With its blend of technology, affordability, and local manufacturing, Jetour is poised to challenge established players such as Toyota, Nissan, and Mazda in Kenya’s mid-SUV market.

The combination of competitive pricing, local assembly, and advanced features positions Jetour as a brand to watch in Kenya’s rapidly evolving automotive landscape.